Fiat India launches new AD-campaign to depict its bond with India
Fiat India Automobiles Ltd has launched an ad campaign to depict its bond with India. The campaign aims at forging deeper ties with the Indians at a grass root level, that’s exactly the connect Fiat shares with our nation. This is a multi media campaign with a new TV commercial to bring out the vibrancy of festivities of India & the Italianess & Technological strengths of Fiat cars in India. At Fiat there is a burning desire that constantly motivates them to come up with path breaking technologies, designs and creations to ensure that driving is nothing, but just a sheer pleasure.
India which is rightly referred to as the land of festivities follows a wide range of festivals being celebrated in all parts of our country. Not to forget that the common vein that links them are its preparations and celebrations, that are carried out very passionately. The outcome being happiness, excitement, enthusiasm and its affection because it is reflected in its honesty and stronger ties.